Our Work
Strategic Communications
Communications Strategy
- Developed an annual comms and media strategy for a global coalition that utilized novel ways to elevate members' thought leadership and increased overall social media reach by 50%.
- Crafted and executed a comms strategy for Clayton Early Learning's Clayton Explores Speaker Series that resulted in a 650% increase in the event's registrations.
Messaging/Copywriting
- Developed and wrote stories for a monthly Open Space Outlook newsletter, consistently reaching open rates of over 30%, which is well over industry standards.
- Produced a set of core messages for a coalition working to decarbonize the shipping industry that broke down the complex nature of the work into understandable messages that a general audience could understand. These were also incorporated into social media toolkits for each member to use on their own platforms.
Media Relations
- Placed numerous articles in top-tier media outlets like The New York Times, Reuters, and TIME.
- Placed over 100 articles across top-tier and trade outlets for coalition members at the International Maritime Organization's July 2023 meeting.
- Wrote and pitched hundreds of press releases for both the private and public sectors, nationally and globally.
Marketing Support
Website Design
- Managed the website redesign for Santa Clara Valley Open Space Authority, providing an updated, user-friendly experience and easy access to information. Increased website traffic by 22% in first year.
- Updated the homepage for Clayton Early Learning, showcasing the organization's expertise and impact.
- Created a website for Tahoe-based realtor Khal Pluckhan with visually appealing imagery and content to attract high profile clients.
Content & Graphic Design
- Developed the Open Space Authority's Impact Report, reaching over 3M in the first month of promotion.
- Wrote and designed Clayton Early Learning's 2021 Community Report, providing a visually appealing design that highlighted the organization's impact on local communities.
Social Media
- Managed influencer campaigns for a Shipping Coalition, reaching over 100k impressions in two weeks.
- Achieved a 205% boost in social media engagement for the Open Space Authority.
- Doubled social media engagement for Clayton Early Learning in the first 6 months of managing the accounts.